PSA's at MOMA

Every June at New York’s Museum of Modern Art, the Association of Independent Commercial Producers (AICP.com) holds a festival of the best commercials made that year. The selected spots are entered into MOMA’s permanent collection. Yes, some spots are so good they are considered worthy of being included in one of the world’s most important art collections.

This year Cyrano’s Michael Pollock was invited to join the panel of judges selecting the PSAs – the nonprofit spots. He joined a distinguished group at New York’s swank Soho House, that included Jimmy Siegel, who does the advertising for Hillary Clinton, and leaders from the Partnership for Drug Free America. Winners will be announced by AICP at MOMA on June 5th.